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Corporate Branch Manager
Amerifirst Financial, Inc NMLS 145368
Fax: (480) 907-1451
A Course of Inaction
By David Ackert, Founder, Practice Boomers
If you're a regular subscriber to my blogs, you know that I write a lot about what you can do to improve your business development. Do this. Do that. Get more clients. Grow your business. But this week I'm recommending a course of inaction. Because I'm finding that all of this doing comes at a heavy price.
That's not to say that a busy life has no value. I am fully dedicated to the progress and profit of my business, and to the fulfillment of a personal mission that includes helping people. But while that all sounds sensible and noble, it's completely exhausting, and on some level, meaningless.
Yesterday, I experienced something extraordinary. After learning that my lunch meeting had been cancelled, I didn't go back to my office and work; I didn't take the extra hour to clear out my in-box; and I didn't wedge in a blog-writing session. I went to a park and did nothing. I'm not sure why I did it. Perhaps it was because I had worked through the weekend and was yearning for downtime. Perhaps I was overwhelmed by the horrifying notion that my life was rushing by and I was missing it.
Regardless, I left my phone in the car and sat in the grass for a while. I watched people eat their lunches. Joggers passed by. Some odd breed of bird squawked in the tree above me. I closed my eyes, and for a few minutes, I touched on a level of fulfillment that was far deeper than the satisfaction of an empty in-box or a shorter to-do list or a signed engagement letter. How ironic that an intangible experience could have so much more value than the tangible results I chase all day long.
I wish I could tell you that my business development was impacted in some meaningful way from this experience. It would be more thematically relevant to my blog if I could now segue into a clever strategy for client acquisition or topline growth. But this week, all I can tell you is that I'm grateful that my lunch was cancelled and that I intend to spend more time in parks. And as strange as that sounds, I'm convinced that doing nothing every once in a while will make me much more effective at what I do.
David Ackert is a business development consultant to service professionals. He is the founder of Practice Boomers, the e-learning program for lawyers, CPAs, and other advisors. You can follow his blog at www.ackertadvisory.com.
National Disclaimer AmeriFirst Financial, Inc., 1550 E. McKellips Road, Suite 117, Mesa, AZ 85203 (NMLS # 145368). 1-877-276-1974. Copyright 2012. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions and limitations apply. AmeriFirst is required to disclose the following license information: Click Here for Licensing Information.
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|Amerifirst Financial, Inc NMLS 145368
1550 E. McKellips Road, Suite 117
Mesa, AZ 85203
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